Local SEO revenue calculator
For local businesses. Add your keywords and where you rank today. See what ranking #1 in Google Maps and on Google is worth each month. Not a local business? Use the SEO revenue calculator.
1. Your business
What one new customer is worth to you.
2. Your keywords, today
Search the keyword on Google from your city. Note where you are in the map and in the results below it. Searches per month from Keyword Planner, Ahrefs or Semrush.
| Keyword | Searches / mo | Map today | Google today | CTR | Revenue / mo | At #1 |
|---|
3. What these keywords bring you today
From where you rank right now.
Best case · #1 in the map and #1 on Google
+$0extra revenue every month, from these keywords alone
| Today | Best case | Extra |
|---|
CTR by ranking
The share of searchers who click you. A keyword's CTR = its map CTR + its Google CTR. Page 2 and beyond counts as 0. Defaults come from the public studies below. Change any of them.
15 minutes live with me: your keyword, the top 10, and if it pays back.
Where the CTR numbers come from
| Ranking | CTR | Source |
|---|---|---|
| #1 in the Google map | 16 to 18% | BrightLocal click test, 2018 (about 5,500 people); First Page Sage, 2025 |
| All 3 map spots together | 29 to 32% | BrightLocal click test, 2018 |
| #1 in the map + #1 on Google | 25% | Map #1 (about 17%) + Google #1 under a map (about 8%) |
| #1 on Google, when a map is shown | 1 to 8% | Advanced Web Ranking, July 2026 (1.2%); a US spa site's Search Console, city searches at #4 to #6 (8%) |
| Google #6 to #8, city searches | 4.9% | A US spa site's Search Console, 16 months |
| Google #8 to #10, city searches | 4.6% | A US spa site's Search Console, 16 months |
| Google #11 and below | 0% | Page 2 gets under 1% of clicks (Advanced Web Ranking, July 2026), so it is counted as 0 |
Local searches show a map above the results, and the map takes most of the clicks. So for a local business, being #1 in the map matters more than being #1 on Google.
Questions
How is revenue worked out?
Searches × CTR = clicks. Clicks × the % that buy = customers. Customers × average sale = revenue. Yearly value multiplies that by how often a customer buys in a year.
What % of clicks buy?
It depends on your site and your offer. 3 to 10% is a common range for local services. The honest number is yours: count how many new customers found you on Google last month.
Where do I find search volumes?
Google Keyword Planner is free. Ahrefs and Semrush are paid. Volumes for small local keywords are usually undercounted, so treat the result as a floor.
Is a big number worth chasing?
Only if the cost to get there pays back. That is what I check on a verdict call: what the top 10 have, what it costs to beat them, and how long it takes to pay back.